Remember Your Seatbelt
I just got back from a trip to Iceland. Along with non-stop natural beauty, I spotted this excellent public service campaign, Munið Bílbeltin. The concept cleverly reminds riders of a reason to buckle up - their loved ones - rather than admonishing them with rules like Buckle Up. It's the Law.
The design is graphic and striking. The stark black and white images made me think of the minimalism of Dieter Rams and his Ten Principles for Good Design, especially, "Good design is as little design as possible."
The campaign feels good, and made me double check my seat-belt.
